Leadership Team

DEBBY GOLDSBERRY

Executive Director

Debby Goldsberry has more than 25 years as a leader in the medical and adult use marijuana industry. She co-founded the Berkeley Patients Group (BPG) medical cannabis collective in 1999, directing its growth over 11 years. Ms. Goldsberry developed and implemented standard operating procedures for procurement, product safety, patient relations, and business management and operations, which have been replicated by dispensaries around the nation. She has proven experience in non-profit business management, public and government relations, and product development and marketing.
 
As a community leader, Ms. Goldsberry is active in the campaign to reform the California state cannabis laws and to protect patient’s rights. She co-founded and directed Americans for Safe Access (ASA), Medical Cannabis Safety Council (MCSC), and Cannabis Action Network (CAN). She is a board member at California NORML, is a former board member of the Marijuana Policy Project, and teaches procurement and patient relations at Oaksterdam University. Ms. Goldsberry has been a staff writer at DOPE Magazine and High Times Medical Marijuana Magazine, and was a featured blogger at Smell the Truth.

Ed rosenthal

Chief Strategic Officer

Ed Rosenthal is recognized worldwide as a leading authority on cannabis. In his more than 40 years as the “guru of ganja,” he has written or edited more than a dozen books about marijuana cultivation and social policy that cumulatively have sold more than one million copies. One of his books on marijuana cultivation is the only book of its type to be reviewed by The New York Times.  

Currently Rosenthal consults for commercial growers throughout the world. He is also on the faculty of Oaksterdam University, the leading trade school for the cannabis industry. His classes teach pupils techniques to improve the yield and efficiency of their gardens.  

Beyond the garden, Rosenthal views marijuana law as a crucial social issue and has been active in promoting and developing policies of civil regulation. His federal trial for cultivation in 2003 shifted public opinion in favor of state medical laws, with the disclosure that the jury was not allowed to hear that he was deputized by the City of Oakland to provide marijuana for patients.

Books by Ed Rosenthal include: Marijuana Grower’s Handbook, Marijuana Pest and Disease Control, Why Marijuana Should be Legal, The Big Book of Buds series, and Beyond Buds. For more about Ed, visit www.edrosenthal.com.

AMBER SENTER

Chief Operations Officer

Ms. Senter has 17 years of marketing and print production experience, and is co-founder of Supernova Women. Since entering the cannabis industry, she has helped a number of cannabis businesses build and grow their respective brands.

Dave McCullick

General Manager

Dave McCullick is a U.S. Navy veteran and long-time Electronics Technician and Manufacturing Engineer. He started his first dispensary, D&M Compassion Center, in Clearlake, California in 2005. In 2008, Dave sold D&M and started Sonoma Patient Group in Santa Rosa. He became a professor at Oaksterdam University in 2009, teaching classes in Dispensary Management, Dispensary Operations, and Cannabis Business, and continues to do so. 

Dave has also written for several industry trade magazines as well as AlterNet.org as a freelance writer.